Our Mission

Universally accessible.

Stress and mental health challenges affect millions globally, yet effective tools and resources are often expensive or hard to access.

We created GritUp to ensure everyone has the opportunity to build resilience and achieve mental well-being. Our app offers evidence-based tools, personalized plans, and habit-forming techniques—all in one place, and accessible to all.

From working professionals to parents balancing life’s demands, GritUp is here to empower every individual to thrive in a fast-paced world. Because true equality is when everyone, regardless of resources, can take control of their mental fitness.

Personalized mental fitness.

Everyone’s mental fitness journey is unique. For the first time, we can leverage AI to understand individual needs and challenges, creating highly personalized mindfulness programs that adapt to each user’s lifestyle and goals.

Our ultimate goal is to offer everyone a mental fitness experience that feels as supportive and effective as having a personal coach.

Making mental fitness engaging.

Building new habits can be tough, especially in today’s busy world. That’s why GritUp makes mental fitness as engaging as playing a game. Through guided techniques, gamification, and rewards, we help users stay motivated and committed.